Keepa Review — The Complete Guide for Amazon FBA Sellers

FBA TOOLS AND SOFTWARE · 2026

Keepa Review 2026 — The Complete Guide for Amazon FBA Sellers

By Brandhunterz Ltd | Company No: 15342697 | 13 minute read

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If there is one tool that every serious Amazon FBA seller uses without exception it is Keepa. Ask any experienced wholesale seller which tool they would keep if they could only keep one and the answer is almost always Keepa. It is the foundational research tool that turns guesswork into data-driven decisions — showing you the complete price and sales history of every Amazon product so you can confirm genuine demand before investing a single pound in wholesale stock.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and in this complete Keepa review for 2026 we cover everything you need to know. What Keepa does, how to read the graph, which features matter most for wholesale FBA sellers, what the paid plan includes versus the free version, and whether the subscription is worth the cost. By the end of this review you will know exactly how to use Keepa to make better sourcing decisions from your very first product research session.

💡 Quick Summary

Keepa is the industry standard Amazon price and sales history tracker used by professional FBA sellers worldwide. The paid subscription at approximately £16 per month gives you unlimited historical data the Product Finder tool and price alerts across all major Amazon marketplaces. It is the single best value tool investment for any new wholesale FBA seller and one of the few tools where the paid version is genuinely non-negotiable — the free version’s 3-month data limit is simply insufficient for serious wholesale research.

What is Keepa and Who Makes It?

Keepa is a price tracking and product research tool founded in Germany in 2012 that records the complete price and ranking history of products across all major Amazon marketplaces. It collects data multiple times per hour from Amazon’s product pages and stores it permanently — building a historical database that now spans over a decade of Amazon market data.

Keepa is used by millions of Amazon sellers globally from individual FBA beginners to large wholesale operations and enterprise retail businesses. Its Chrome browser extension embeds the historical price and sales rank graph directly on every Amazon product page — making historical data instantly visible at the exact moment you are researching a product without any additional steps or tab switching.

Keepa at a Glance	Details
Founded	2012 — Germany
Primary Use	Amazon price and sales rank history tracking
Marketplaces Supported	UK, USA, Germany, France, Italy, Spain, Canada, Japan, Australia, and more
Free Plan	Available — limited to 3 months historical data
Paid Plan Cost	Approximately £16 per month — 19 Keepa tokens
Chrome Extension	Yes — free to install, embeds on Amazon product pages
Best For	All Amazon FBA wholesale and arbitrage sellers

Keepa Free vs Paid — What is the Difference?

Keepa uses a token-based pricing model for its paid features. Tokens are Keepa’s internal currency — you purchase tokens once per month and spend them accessing paid features like extended historical data and the Product Finder tool. The 19-token monthly subscription at approximately £16 gives serious Amazon sellers everything they need for daily wholesale research.

Feature	Free	Paid (19 Tokens)
Price History	3 months	Full history — years
Sales Rank History	3 months	Full history — years
Seller Count History	3 months	Full history — years
Product Finder	Not available	Full access
Price Alerts	Limited	Unlimited
Data Export	Not available	CSV export available
API Access	Not available	Available
Monthly Cost	Free	~£16 per month

✗

The Free Plan is Not Suitable for Wholesale Research

Three months of historical data is completely insufficient to identify seasonal demand patterns or confirm genuine long-term consistent demand. A product researched on the free plan in October might show strong sales — but only the paid plan would reveal it spikes only in Q4 and barely sells from January to September. The paid subscription is not optional for serious wholesale sellers.

Keepa’s Key Features — Detailed Review

Feature 1 — The Price and Sales Rank Graph

The Keepa graph is the core feature — a multi-line historical chart embedded directly on every Amazon product page showing how price and sales rank have moved over time. The graph displays multiple data lines including the sales rank history (orange line), Buy Box price (green line), third-party new seller price (purple line), Amazon’s own price when it sells the product (dark orange line), and the number of sellers over time (blue line).

For wholesale sellers the three most important lines are the orange sales rank (showing purchase frequency through rank drops), the green Buy Box price (showing the price you will realistically sell at), and the blue seller count (showing the competitive landscape). Together these three lines tell you everything you need to know about whether a product is worth sourcing.

Feature 2 — The Product Finder

The Keepa Product Finder is a bulk research tool that allows you to filter Amazon’s entire product catalogue by specific criteria — including sales rank range category price range average monthly sales number of sellers review count and more. Instead of researching products one at a time on individual Amazon pages the Product Finder generates a list of products meeting all your criteria simultaneously — turning hours of manual browsing into a targeted research session producing a ready-made shortlist of candidates.

For a typical wholesale research session set the following filters in the Product Finder to generate a strong starting shortlist for your target category:

✅ Recommended Keepa Product Finder Settings for Wholesale Research

Category: Your target category (e.g. Health and Beauty)
Current Sales Rank: 1 to 50,000
Average Monthly Sales Rank: Under 50,000
Buy Box Price: £8 to £30 (sweet spot for FBA margins)
New Seller Count: 3 to 15
Amazon is not a seller: Tick this filter to exclude Amazon 1P products
Review Count: Over 50 (confirms established consumer demand)

Feature 3 — Price Alerts

Keepa’s price alert system sends you an email or browser notification when a product’s price drops below or rises above a threshold you set. For wholesale sellers price alerts serve two valuable purposes — monitoring competitor pricing on your own active listings so you can adjust your price to stay competitive for the Buy Box, and watching products you have shortlisted but not yet sourced for price drops that might open a new margin opportunity.

Feature 4 — The Seller Offers Tab

Below every Keepa graph is a seller offers section showing all current active sellers on the listing with their condition price fulfilment method and seller rating. This detailed view allows you to see at a glance how many FBA sellers are currently active how their prices compare and whether any sellers appear to be dominant with significantly more reviews or longer account history than the others. Use this view to assess whether there is genuine room for another FBA seller on the listing before ordering.

How to Use Keepa for Wholesale Product Research — Step by Step

Install the Keepa Chrome Extension

Go to keepa.com and install the free Chrome browser extension. The extension automatically adds the Keepa graph to every Amazon product page you visit — no manual searching required. Create your free Keepa account at the same time and upgrade to the paid subscription immediately to access full historical data.

Set the Graph Time Range to 12 Months

When you open any Amazon product page the Keepa graph loads automatically. The default view often shows 3 months — always extend this to 12 months using the time range selector at the top of the graph. Twelve months reveals seasonal patterns and confirms consistent year-round demand that 3 months cannot show.

Focus on the Three Key Lines

Toggle off unnecessary lines to keep the graph clean. Focus on the orange sales rank line (drops = sales), the green Buy Box price line (your expected selling price), and the blue seller count line (your competition level). A product with consistent rank drops every 2 to 5 days, a stable or rising Buy Box price over 12 months, and between 3 and 15 sellers is your target product profile.

Check the 90-Day Average Buy Box Price

Do not calculate your margin based on today’s Buy Box price alone. Hover over the green Buy Box price line on the Keepa graph to find the 90-day average. Use this average price for your margin calculation — it gives you a more realistic selling price estimate than a single day’s snapshot which may be temporarily elevated or depressed.

Apply the Five-Point Keepa Checklist

Before adding any product to your sourcing shortlist it must pass all five points of the Keepa wholesale checklist — consistent rank drops over 12 months, rank under 50,000, stable or rising Buy Box price, 3 to 15 active sellers, and Amazon not holding the Buy Box as a first-party seller. Any product failing even one point should be removed from your list.

Keepa Pros and Cons — Honest Assessment

Pros	Cons
Most accurate and comprehensive Amazon sales history data available	Free plan too limited for serious wholesale research
Embeds directly on Amazon pages — no tab switching required	Graph can look complex and overwhelming for beginners at first
Covers all major Amazon marketplaces in one subscription	Does not show estimated revenue or unit sales directly
Product Finder allows bulk category research by multiple criteria	Token system takes a little time to understand initially
Excellent value at approximately £16 per month	No keyword research or revenue estimation tools built in
Trusted and used by millions of sellers globally	Best used alongside Helium 10 for complete research picture

Is Keepa Worth the Money? Our Verdict

Yes — without question. At approximately £16 per month Keepa is one of the lowest-cost and highest-impact tools available for Amazon FBA sellers. Consider this perspective: if Keepa’s data prevents you from sourcing even one bad product in your first three months — a product you would have ordered based on guesswork that turns out to have declining demand or an unsustainable price — the subscription pays for itself many times over from a single avoided mistake.

Conversely for every genuinely strong product Keepa helps you identify and validate with confidence — confirming 12 months of consistent demand before you commit capital — the subscription contributes directly to every profitable order you place. Keepa is not an optional add-on for serious Amazon FBA wholesale sellers. It is the non-negotiable foundation of every well-informed sourcing decision.

⭐ Brandhunterz Verdict — Keepa Rating 5 out of 5

Keepa is the single most important tool in any Amazon FBA seller’s toolkit. The paid subscription is non-negotiable for serious wholesale research and at approximately £16 per month it is the best value research investment you can make. If you only subscribe to one Amazon research tool make it Keepa. Subscribe to Keepa here.

Frequently Asked Questions

Does Keepa Work on Amazon USA as Well as Amazon UK?

Yes — one Keepa subscription covers all major Amazon marketplaces including Amazon UK, Amazon USA, Amazon Germany, Amazon France, Amazon Italy, Amazon Spain, Amazon Canada, Amazon Japan, and Amazon Australia. Switch between marketplaces using the flag selector in the Keepa extension settings. This multi-marketplace coverage makes Keepa exceptional value for wholesale sellers who research products across both UK and USA Amazon simultaneously.

Can I Use Keepa on Firefox or Safari?

Keepa’s browser extension is available for Chrome, Firefox, and Opera. The Chrome extension is the most commonly used and most frequently updated version. Safari is not currently supported through a browser extension — Safari users can access Keepa data through the keepa.com website directly rather than the embedded extension. For the best research experience we recommend using Chrome with the Keepa extension installed.

How Accurate is Keepa’s Sales Rank Data?

Keepa pulls data directly from Amazon’s product pages multiple times per hour — making it the most accurate and up-to-date third-party source of Amazon sales rank and price data available. The sales rank data reflects exactly what Amazon reports on the product page at the time of each check. The only limitation is that sales rank does not directly show unit sales — it shows relative category position which you interpret through the frequency and pattern of rank drops on the graph.

Should I Use Keepa Alongside Helium 10?

Yes — Keepa and Helium 10 serve complementary but different purposes. Keepa excels at historical data validation — confirming genuine consistent demand over 12 months using the most accurate sales rank data available. Helium 10 excels at keyword research revenue estimation and listing optimisation. The two tools together give you the complete research picture — use Keepa to confirm demand history and Helium 10 to size the revenue opportunity and optimise your listings for maximum visibility.