One of the most nerve-wracking moments for a new Amazon FBA wholesale seller is receiving a reply from a supplier that asks — before approving your account — for proof of your sales history. If you are just starting out and have little or no sales data to show this question can feel like an immediate dead end. It is not. Experienced wholesale sellers know exactly how to handle this situation professionally and how to reframe the conversation in a way that keeps the door open and moves the application forward.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and in this complete guide we explain why suppliers ask for sales history what they are actually trying to assess and exactly what to say in response whether you have extensive sales data a small amount of history or none at all.

Why Suppliers Ask for Sales History

Understanding why a supplier asks for sales history is the key to responding effectively. They are not asking because they want to reject you — they are asking because they want to protect their brand and their time. Here is what they are actually trying to find out:

What They Ask	What They Actually Want to Know
What are your monthly sales figures?	Are you an active seller who will place regular reorders — not a hobbyist?
Can you share your Amazon storefront?	Is your account in good standing with positive feedback and professional listings?
How long have you been selling on Amazon?	Are you established enough to be a reliable ongoing customer?
What volume do you expect to order?	Will this be a one-off small order or a genuine ongoing commercial relationship?

The underlying question behind every variation of the sales history request is the same — are you going to be a good customer worth investing time in? Your response needs to answer that question convincingly regardless of how much or how little sales history you actually have.

Scenario 1 — You Have No Sales History Yet

This is the situation most new sellers find themselves in — a freshly registered Amazon account with little or no completed sales. Here is the honest and effective way to handle it:

What NOT to Say

❌ Avoid Saying This	Why It Hurts Your Application
“I am just starting out and have no sales yet”	Immediately signals risk — supplier worries you will never actually order
“I am new to Amazon and still learning”	Undermines your credibility as a professional buyer immediately
“I hope to sell around 10 units a month”	Vague and uncertain — does not inspire confidence in your buying commitment
Lie about your sales history	Never do this — suppliers can verify easily and it destroys trust permanently

What to Say Instead — No Sales History Response Template

Scenario 2 — You Have Some Sales History

If you have been selling on Amazon for a few months and have some sales data — even if modest — use it confidently. Even £500 to £1,000 in monthly sales shows you are an active operational seller. Here is how to present limited sales history in the strongest possible light:

What to Say — Limited Sales History Response Template

Scenario 3 — You Have Strong Sales History

If you are an established Amazon FBA seller with consistent monthly revenue your sales history is a genuine asset — use it fully. Established sellers should lead with their sales volume their feedback score their existing brand portfolio and their category expertise. This positions you not as a new applicant but as a proven wholesale buyer worth prioritising.

What Else Suppliers May Ask For — And How to Respond

Beyond sales history suppliers sometimes request additional documentation or information as part of their account opening process. Here is how to handle each common request:

Supplier Request	How to Respond
Proof of business registration	Send your Companies House certificate of incorporation — downloadable free from Companies House website
VAT registration number	Provide if VAT registered — if not state you are below the registration threshold currently
Amazon store URL	Share your Amazon seller storefront URL — ensure your store looks professional before sharing
Business bank account details	Required for setting up credit account — provide business account details only never personal
Trade references	Provide contact details of two other wholesale suppliers you currently trade with — ask their permission first
Expected annual order volume	Give a realistic but confident projection based on your Keepa research of the product’s monthly sales velocity

How to Build Credibility When You Have No Track Record

If you are genuinely at the very beginning with no Amazon sales history at all there are specific steps you can take to build credibility signals that partially compensate for the absence of sales data. These credibility builders make a significant difference to how suppliers perceive a new application:

Credibility Builder	How to Get It in Place	Impact
UK Limited Company registered	Register via Companies House — £12 and takes a few hours	Very High
Professional business email	yourname@yourcompany.co.uk via Google Workspace — under £5/month	Very High
Amazon Professional Seller account	Active Professional account — even with zero sales shows commitment	High
Professional company website	A basic professional website makes your business look established — from £10/month	Medium
Specific product research mentioned	Reference specific products and their Amazon demand — use Keepa data to show you know the market	High
Ready to place immediate first order	State clearly you are ready to order — and mean it — have capital available	Very High

Start With Brands That Welcome New Sellers

Not every wholesale brand requires extensive sales history before opening an account. Many smaller and medium-sized brands actively welcome new Amazon FBA sellers — particularly those who are professional polished and clearly committed to growing their business. The brands most likely to approve new sellers with limited history are those that are actively expanding their Amazon presence and see new resellers as partners in growing their distribution.

Use our Brands Directory to find verified wholesale brands that are Amazon-friendly and actively working with resellers. Research every target brand’s product demand with Keepa before applying — so when a supplier asks why you want to stock their products you can reference specific data about their Amazon performance with confidence.

Conclusion — Your Business Foundation Speaks Louder Than Sales History

Sales history is one signal — but it is not the only signal. Suppliers are ultimately looking for buyers who are professional reliable and committed to building a long-term commercial relationship. A new seller with a registered company a professional email a clear business plan and genuine product research can absolutely secure wholesale accounts — and many of the most successful Amazon FBA wholesalers opened their first accounts with exactly zero sales history behind them.

Be honest be confident and focus every response on what you can offer the supplier — not on what you lack. The templates in this guide give you exactly the right framework to do that for every scenario you will encounter.