Opening an Amazon Seller Account in the UK is the very first step of your Amazon FBA wholesale journey. It sounds simple but many new sellers make mistakes during the registration process that cause delays account verification failures or even permanent bans before they have sold a single unit.

We are Brandhunterz Ltd — a UK registered wholesale sourcing company (Company No: 15342697) — and we guide new Amazon FBA wholesale sellers through the account setup process regularly. In this guide we walk you through every single step of opening your Amazon UK Seller Account correctly from choosing the right account type to completing identity verification and configuring your essential settings.

Individual vs Professional Account — Which to Choose

Before registering you must decide between an Individual and Professional seller account. For Amazon FBA wholesale selling the answer is straightforward:

Feature	Individual Account	Professional Account
Monthly Fee	No monthly fee	£34.99 per month UK — $39.99 US
Per Item Fee	£0.75 per item sold	No per item fee
FBA Access	Limited	Full access
Buy Box Eligibility	Not eligible	Fully eligible
Bulk Listing Upload	Not available	Available
Advanced Reports	Not available	Full access
Verdict	Not suitable for wholesale	Essential for wholesale FBA

What You Need Before You Register

Gather all of these before starting your registration. Having everything ready prevents your session timing out midway through the process:

Required Document	Details	Essential?
Business email address	Use company domain — admin@yourcompany.com	Yes
Government photo ID	Passport or driving licence — must be valid	Yes
Bank account details	Business bank account — sort code and account number	Yes
Credit or debit card	For monthly subscription payment	Yes
Phone number	For two step verification setup	Yes
Business address	Registered company address or home address	Yes
Company registration number	UK Companies House number if Ltd company	Recommended
VAT number	Only if VAT registered — not required initially	Optional

Step by Step Registration Process

Step 1 — Go to Amazon Seller Central

Go to sellercentral.amazon.co.uk for UK or sellercentral.amazon.com for US. Click the Sign Up button and choose to create a new Amazon account using your business email address. Do not use a personal Amazon account — always create a dedicated business account.

Step 2 — Choose Your Account Type

Select Professional selling plan. You will be asked to provide your business name — enter your registered company name exactly as it appears on Companies House. This name will be visible to Amazon customers as your seller display name.

Step 3 — Enter Business Information

Complete all business information fields accurately:

• Business legal name — exactly as registered with Companies House
• Business address — your registered company address
• Business type — select Private Limited Company for UK Ltd
• Company registration number — your Companies House number
• Business phone number
• Primary contact person details

Step 4 — Enter Billing Information

Add your credit or debit card for the monthly Professional plan subscription of £34.99. This card will be charged every month. Use a business card if possible — it keeps your business and personal finances separate and makes accounting much cleaner.

Step 5 — Add Your Bank Account

Enter your bank account details — sort code and account number — for receiving Amazon payments. Amazon deposits your earnings every 14 days. This must be a UK bank account for Amazon UK. International sellers can use Wise Business or Payoneer to get a UK sort code and account number.

Step 6 — Identity Verification

Amazon requires identity verification for all new seller accounts. This involves uploading a photo of your government-issued ID — passport or driving licence — and completing a video call or selfie verification. Tips for smooth verification:

• Use a valid unexpired passport for fastest approval
• Ensure your ID photo is clear and all text is readable
• Complete verification in good lighting
• Make sure your name on ID matches exactly what you entered in registration
• Have your phone ready for the verification call or selfie

Step 7 — Wait for Approval

After completing all steps Amazon reviews your application. This typically takes 24 to 48 hours for straightforward applications. You will receive an email when your account is approved and ready to use. During this waiting period you can already start your product research using Keepa and browsing our Brands Directory.

Essential Settings to Configure After Approval

Once your account is approved do not start selling immediately. Spend 30 minutes configuring these essential settings first — they will save you problems later:

Setting 1 — Display Name

Go to Settings → Account Info → Seller Profile. Set your display name to your company name — exactly as registered. This is what customers see on your listings and what brands will see when they research you. Use your full company name including Ltd.

Setting 2 — Two Step Verification

Go to Settings → Login Settings → Advanced Security Settings. Enable two step verification using an authenticator app rather than SMS. This is essential security for your Amazon account — account hijacking is a genuine risk and two step verification dramatically reduces it.

Setting 3 — Notification Preferences

Go to Settings → Notification Preferences. Enable email notifications for all order alerts buyer messages account health notifications and FBA shipment updates. Missing a critical Amazon notification can result in account issues so make sure all alerts reach your email.

Setting 4 — Return Settings

For FBA sellers Amazon handles returns automatically. Go to Settings → Fulfilment by Amazon → Return Settings and confirm your preferred settings for how Amazon handles returned inventory — whether to return to your address or liquidate.

Setting 5 — Tax Settings

Go to Settings → Tax Settings and complete your tax information. If you are VAT registered enter your VAT number. If not VAT registered yet leave blank — you can add it later when you register for VAT. Consult an accountant about when VAT registration is required for your situation.

Common Registration Mistakes to Avoid

Mistake	Consequence	Solution
Using personal email address	Looks unprofessional — mixing personal and business	Always use company domain email
Using personal bank account	HMRC compliance issues and messy accounting	Open business bank account first
Name mismatch between ID and registration	Verification fails — delays account approval	Ensure exact name match before submitting
Registering Individual instead of Professional	Cannot use FBA or access Buy Box	Always choose Professional for wholesale
Opening multiple accounts	Permanent ban — Amazon detects duplicate accounts	One account per person — contact Amazon for exceptions

What to Do After Your Account is Approved

Your account is approved and configured. Here is your immediate action plan to start your Amazon FBA wholesale journey properly:

Selling on Multiple Amazon Marketplaces

Once your Amazon UK account is established you can expand to additional marketplaces using the same account. Amazon Europe allows you to sell on Amazon UK DE FR IT ES and other European marketplaces from a single unified account.

Marketplace	Currency	Additional Setup Required
Amazon UK	GBP	Primary account — no extra setup
Amazon US	USD	Separate North America account — $39.99/month
Amazon Germany	EUR	Included in European account with Amazon UK
Amazon France	EUR	Included in European account with Amazon UK
Amazon Canada	CAD	Included in North America account with Amazon US

Conclusion — Register Today and Start Your Wholesale Journey

Opening your Amazon UK Seller Account is the essential first step of your wholesale journey. It takes less than an hour with the right preparation and once approved gives you access to one of the world’s largest retail platforms with 30 million active UK customers.

Register as a Professional seller in your company name configure your essential settings and immediately begin your product research and supplier outreach. The sooner your account is live the sooner you can place your first wholesale order and start generating revenue.

For everything you need to get started browse our complete course library — from our Amazon FBA Wholesale Beginners Guide to our Supplier Outreach Mastery Course — or browse our Brands Directory to find your first wholesale supplier today.