Mirafit is a British strength and conditioning equipment brand founded in 2014, operated by SDEG Ltd (Companies House 05934405) from Great Yarmouth Norfolk, and one of the fastest-growing home gym brands in the UK. Trusted by Olympians, World Champions, and as Official Partner of Giants Live strongman events, Mirafit offers power cages, squat racks, weight benches, dumbbells, barbells, kettlebells, bumper plates, gym machines, conditioning equipment, gym flooring, and gym storage across home, hybrid training, powerlifting, Olympic weightlifting, Strongman, and Calisthenics ranges. Products are consistent eBay UK and Amazon UK bestsellers backed by over 21,000 5-star Trustpilot reviews, 7-day dedicated support, and a dedicated commercial gym equipment range.
Headquarters
Harfreys Road, Harfreys Industrial Estate, Great Yarmouth, Norfolk, NR31 0LS, United Kingdom
Authentic Distributors
1. Mirafit Direct ✅ (mirafit.co.uk — confirmed direct manufacturer and retailer with 7-day support)
2. Mirafit Contact Us ✅ (mirafit.co.uk/faqs — confirmed dedicated support and FAQ channel)
3. Mirafit Commercial ✅ (mirafit.co.uk/commercial-gym-equipment-mirafit — confirmed commercial/trade enquiry channel)
Professional Notes for FBA Sellers
✅ DIRECT-TO-CONSUMER BRAND — Mirafit primarily
sells direct through mirafit.co.uk — this
is a brand that has built its reputation
as an online direct retailer rather than
through traditional wholesale channels.
Approach wholesale discussions carefully
given this context
✅ "Official Partner of Giants Live" and
"Trusted by Olympians & World Champions"
give genuine, verified professional
endorsement credentials for Amazon
listing copy
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ 21,000+ Trustpilot 5-star reviews give
one of the strongest independent review
counts of any fitness brand researched in
this entire project — exceptional social
proof signal
✅ Commercial gym equipment range and case
studies page confirm Mirafit serves both
consumer home gym AND commercial gym
markets — useful for identifying higher-
value B2B Amazon listing opportunities
✅ Strong growing brand (founded 2014, 152K
Instagram followers, fastest-growing in
industry per SD Group) suggests ongoing
brand momentum and increasing Amazon
search demand