Escape Fitness is a British commercial gym equipment brand founded in 1998 by engineer Richard Januszek and his son Matthew in a garage gym, remaining a proud family-run business from its Cambridgeshire headquarters. A global leader in functional strength training with a presence in more than 80 countries, Escape Fitness designs and manufactures its own frames and plates in the UK, protected by unique intellectual property. Following a February 2026 transaction, Escape Fitness USA was acquired by the Tambornino family of brands while Escape Fitness UK Limited retained international markets outside the Americas. Offering functional training equipment, complete training systems, the innovative Octagon Load, free weights, and comprehensive gym design services, Escape Fitness products are consistent Amazon bestsellers trusted by commercial gyms and performance centres worldwide.
Parent Company
The Tambornino Family of Brands
Headquarters
2020 Prairie Lane, Eau Claire, Wisconsin, 54703, USA
Authentic Distributors
1. Escape Fitness UK Direct ✅ (escapefitness.com — confirmed UK parent entity for international markets)
2. Escape Fitness USA ✅ (escapefitness.com/us/ — confirmed Americas markets under Tambornino family post-February 2026)
3. Escape Fitness Distributors ⚠️ (verify specific named regional distributor before proceeding — active global distribution network across 80+ countries)
Professional Notes for FBA Sellers
🚨 CRITICAL 2026 SPLIT OWNERSHIP — As of
February 2026, Escape Fitness USA is now
operated by the Tambornino family for
North, Central and South America — while
Escape Fitness UK Limited (Januszek family)
retains all other international markets.
Ensure you are contacting the correct entity
for your target marketplace before pursuing
wholesale accounts
✅ UK manufacturing of frames and plates
with unique IP protection gives genuine
manufacturing quality credentials —
stronger British-made provenance than most
imported gym equipment competitors
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Commercial gym focus means Escape Fitness
primarily targets B2B gym operators rather
than retail consumers — FBA wholesale
may suit accessories and smaller items
better than large commercial rack systems
✅ Octagon Load confirmed as newest innovation —
first-mover Amazon listing opportunities
for this recently launched product
✅ Education platform alongside equipment
sales demonstrates commitment to long-term
operator relationships — strong brand
loyalty signal