Nike

1. Nike Direct Wholesale Application ✅ (only safe verified path — apply via nike.com)
2. The Park Wholesale ⚠️ (claims 100% genuine, but verify LOA acceptance before relying on Amazon)
3. S&S Activewear ⚠️ (decorator/blank market, not retail resale focused)
❌ Do NOT add liquidation/pallet distributors
to your Nike checklist — too high risk
for account suspension on Amazon

✅ Mark Nike as EXTREME CAUTION in your
directory rather than a standard
wholesale opportunity

✅ The only safe path is Nike's own official
wholesale/retail partner programme — direct
brand authorization is essentially required

⚠️ CRITICAL — Nike is one of the most heavily
restricted brands on Amazon. As of 2026,
even previously approved sellers are being
asked to resubmit authorization and getting
REJECTED. This is NOT a beginner-friendly
brand for new FBA wholesale sellers

⚠️ Amazon requires a written Letter of
Authorization LOA directly from Nike —
standard wholesale invoices from third-party
distributors are frequently insufficient

⚠️ Multiple seller forum reports describe
frozen funds seized inventory and permanent
suspension from selling Nike without proper
brand-level authorization

✅ The only reliable path is applying directly
through Nike's official wholesale partner
programme — this brand should be considered
"Application Required — High Difficulty"
rather than standard Open/Restricted

✅ Recommend flagging this listing in your
directory with a strong caution note so
sellers understand the risk before pursuing
Nike sourcing relationships
✅ In 2019 Nike officially ended their direct
relationship with Amazon and walked away
from selling on the platform themselves

✅ Nike returned to selling on Amazon directly
in 2025, but this made third-party reseller
restrictions even STRICTER, not easier

⚠️ Amazon requires a written Letter of
Authorization LOA directly from Nike for
third-party sellers — generic wholesale
invoices are frequently REJECTED even from
seemingly legitimate distributors

⚠️ Most "Nike wholesale distributors" found
online (Merkandi liquidation sites, pallet
sellers, B2B platforms) sell liquidation,
closeout, or grey-market stock — Amazon
sellers report frozen funds, seized
inventory, and permanent account suspension
even when using these sources

⚠️ Even previously-approved sellers are losing
their Nike approval and being asked to
resubmit invoices that then get rejected —
this brand is becoming MORE restrictive
in 2026, not less

Worlds leading athletic footwear brand since 1964 | Running shoes training gear sports clothing and accessories range | Consistent Amazon USA top performer with outstanding global recognition | Nike Inc owned global distribution | Outstanding appeal across all demographic groups | Trusted by professional athletes and consumers across every sport.