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Burns Pet Nutrition
- 0800 083 6696
- 21 May 2026
Lily’s Kitchen
Description
Lily’s Kitchen is a premium British pet food brand founded in 2008 by Henrietta Morrison from her London kitchen, inspired by the health struggles of her border terrier Lily. Now owned by Nestlé Purina PetCare following a 2020 acquisition worth over 100 million pounds, Lily’s Kitchen continues to operate as a standalone London based entity offering proper natural wet and dry pet food. Holding a Royal Warrant and B Corp certification, products are consistent eBay UK and Amazon UK sellers with strong demand backed by over 29000 Feefo five star reviews.
Website
Minimum Order Value
£150
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Nestlé Purina PetCare
Trade Account URL
Headquarters
Nestlé Purina PetCare Company, 1 Checkerboard Square, St. Louis, MO 63164, United States.
Wholesale Program
Open
Authentic Distributors
1. Lily's Kitchen Direct Trade ✅ (lilyskitchen.co.uk/pages/stockists — confirmed Find a Stockist locator)
2. Nestlé Purina PetCare Direct ✅ (parent company corporate trade contact)
3. PetDreamHouse ✅ (UK's largest trade-only pet supplies platform, 18,000+ SKUs)
4. Bestpets (Bestway Wholesale) ✅ (8,000+ lines, 17 UK depots nationwide)
2. Nestlé Purina PetCare Direct ✅ (parent company corporate trade contact)
3. PetDreamHouse ✅ (UK's largest trade-only pet supplies platform, 18,000+ SKUs)
4. Bestpets (Bestway Wholesale) ✅ (8,000+ lines, 17 UK depots nationwide)
Professional Notes for FBA Sellers
✅ EXCEPTIONALLY WELL DOCUMENTED ACQUISITION —
9+ independent sources (Nestlé's own press
release, The Grocer, PetfoodIndustry, Pet
Business World, Houlihan Lokey deal
advisory, and more) all confirm the exact
same acquisition date, price range, and
founder quotes — among the strongest
cross-verification found in this project
✅ Royal Warrant credential, combined with B
Corp certification, gives exceptionally
strong dual trust signals — both royal
endorsement AND verified ethical business
practices
✅ Genuinely preserved brand independence —
unlike many acquired brands, Lily's Kitchen
explicitly operates "at arm's length" from
Nestlé specifically to "preserve its premium
credentials," with founder Henrietta
Morrison confirming this was a deliberate
condition of the sale
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Strong subscription model (20% off) suggests
high recurring customer loyalty — useful
context for understanding repeat purchase
behavior in this premium category
✅ Multi-country manufacturing (UK dry food,
Austria trays, Germany tins) demonstrates
sophisticated, established supply chain
infrastructure suitable for reliable bulk
wholesale sourcing
9+ independent sources (Nestlé's own press
release, The Grocer, PetfoodIndustry, Pet
Business World, Houlihan Lokey deal
advisory, and more) all confirm the exact
same acquisition date, price range, and
founder quotes — among the strongest
cross-verification found in this project
✅ Royal Warrant credential, combined with B
Corp certification, gives exceptionally
strong dual trust signals — both royal
endorsement AND verified ethical business
practices
✅ Genuinely preserved brand independence —
unlike many acquired brands, Lily's Kitchen
explicitly operates "at arm's length" from
Nestlé specifically to "preserve its premium
credentials," with founder Henrietta
Morrison confirming this was a deliberate
condition of the sale
✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance
✅ Strong subscription model (20% off) suggests
high recurring customer loyalty — useful
context for understanding repeat purchase
behavior in this premium category
✅ Multi-country manufacturing (UK dry food,
Austria trays, Germany tins) demonstrates
sophisticated, established supply chain
infrastructure suitable for reliable bulk
wholesale sourcing
MAP Policy
yes
Location
Address
Lily's Kitchen Ltd, 1st Floor Kings Court, 2-16 Goodge Street, London, W1T 2QA, United Kingdom.
Features
Premium British natural pet food brand founded 2008 by Henrietta Morrison | Wet and dry dog and cat food made with proper meat and natural ingredients | Consistent Amazon UK and eBay seller across 6000 plus stores in 30 countries | Nestle Purina PetCare owned since 2020 acquisition, runs as standalone entity | Royal Warrant holder and certified B Corp with strong ethical positioning | Feefo Platinum Trusted Service winner with over 29000 verified five star reviews.
Review
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