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Webbox

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Description

Webbox is a leading British pet food and treats brand owned by Pets Choice Ltd, tracing its name back to 1992 when the company acquired family business EK Animal Feeds owned by Billy Webb. Headquartered in Blackburn Lancashire with origins dating to 1881 as the Davies Dog Food Company, Webbox products including Lick-e-Lix, Tasty Sticks and Webbox Naturals are sold nationally through ASDA Morrisons Sainsburys Tesco Pets at Home and already has an official Amazon UK storefront, with consistent eBay UK demand supported by Feefo verified customer reviews.

Minimum Order Value
£100
Platform
Amazon FBA and eBay
Amazon Approved
Yes
eBay Approved
Yes
Recommended Marketplace
Amazon UK
Parent Company
Pets Choice Ltd
Headquarters
Pets Choice LtdBrentwood HouseLower Philips RoadWhitebirk Industrial EstateBlackburnLancashireBB1 5UDUnited Kingdom
Wholesale Program
Open
Authentic Distributors
1. Pets Choice Direct ✅ (confirmed parent company, Blackburn Lancashire manufacturing)
2. PetDreamHouse ✅ (UK's largest trade-only pet supplies platform, 18,000+ SKUs)
3. Pedigree Wholesale ✅ (50+ years trading, 10,000+ products)
4. Bestpets (Bestway Wholesale) ✅ (8,000+ lines, 17 UK depots nationwide)
Professional Notes for FBA Sellers
✅ ALREADY ON AMAZON UK — Webbox has a
confirmed, existing official Amazon
storefront. Always check current brand
gating/restriction status given this
existing direct-to-Amazon relationship
before assuming standard FBA wholesale
sourcing applies the same way

✅ Genuinely charming origin story — the brand
name comes directly from founder Billy
Webb's surname combined with "box" —
excellent authentic storytelling material

✅ Massive existing UK supermarket distribution
(ASDA, Morrisons, Sainsbury's, Tesco, Ocado,
Pets at Home, B&M, Home Bargains, Co-Op)
confirms genuine retail credibility and
consumer trust

✅ Always request authorization letter LOA
and confirm invoices show your registered
business name for Amazon compliance

✅ Wide product variety (Lick-e-Lix, Tasty
Sticks, Snackies, Cheese Pocketfuls, Webbox
Naturals) gives multiple distinct ASIN
opportunities from one brand relationship

✅ Webbox Wildlife range (hedgehog food,
swan/duck food) represents a niche category
expansion beyond standard cat/dog products —
worth monitoring for emerging wild bird/
wildlife feeding ASIN opportunities
MAP Policy
yes

Location

Address
Pets Choice Ltd, Brentwood House, Lower Philips Road, Whitebirk Industrial Estate, Blackburn, BB1 5UD, United Kingdom

Features

British pet food and treats brand owned by Pets Choice Ltd since 1992 | Dog cat and wildlife food including Lick-e-Lix and Tasty Sticks ranges | Already stocked nationally in ASDA Morrisons Sainsburys Tesco and Pets at Home | Confirmed existing official Amazon UK storefront and eBay presence | Manufacturing heritage tracing back to 1881 as the Davies Dog Food Company | Part of 13 brand portfolio including TastyBone Vitakraft distribution and Bob Martin.

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